Hello again Friends and fellow Bloggers,
“Sharon’s Cozy Pet Warmer” an innovative design to ensure the
comfort of your outdoor pets, created by The Kelso Stockwood Group Inc. c.2010.
Who is my target audience?
In my father’s business I hope to attract as many pet lovers
as possible. My target audience is broad in that respect, as I would like to
get the attention of pet lovers, pet owners, pet advocates, pet supply
manufactures and so on. Despite our business being small, I would like to make
a huge impression on the potential
buyers of this product. If I am capable of getting a few sales from “average
Americans” looking to warm a pet or two, so be it, but my ultimate goal is to
get the attention of a large corporation that would like to purchase the patent
to my father’s design, and let him retire (again), happy and successful.
My current audience are those with pets that are often or
always outside during the winter months of the year, or those who care for pets
they are unable to bring indoors, such as strays. I would love to increase this audience to
shelters and Humane Societies, to protect pets that are kenneled with tarps in
the winter before they find their adoptive homes; being these are non-profit
organizations, we would require a sponsor (of sorts) to find an interest and
true need for our product, and make the purchase, even if it meant a tax write-off
for them in the future.
The demographics of our intended audience varies when we the
age of our business. Although now we are only trying to reach low to
middle-class Americans who have pets, ultimately we’d love to address all
classes of people and not only individuals with pets, but corporations that
have an interest in helping pets.
Psycho-Graphically, our audience will feel very strongly
about the health, safety and welfare of animals of all sorts. This particular
department of empathy and apathy are very strong in the world, so much, in
fact, some advocates, activists and animal lovers are willing to risk life and
limb for their causes. Our company does everything in its power to enforce animal
rights, we “speak” for the voiceless community of animals, we contribute to
Humane Societies and Shelters, we have pets of our own and we feel a responsibility
to ensuring the safety of all outdoor animals in the cold months. The only wall
we reach while addressing these issues is: we are still only a small business and trying to help the world while
earning money can be a difficult task.
Our target market is very emotional: they are angry when
animals are mistreated, they are sad when they see the results of mistreating,
they are brave and want to stand up for rights for those that are unable to
stand up for their own, they are often outspoken about how others treat animals
and so on. We want our audience to purchase this product for all the emotional
aspects they have associated to this product: it will keep outdoor animals safe; it is affordable; it will protect your
strays from a freezing death and so on. The product is simply designed to
keep pets from freezing to death, there honestly shouldn’t be too much
difficulty marketing a product of this nature, yet, with competition and lack
of audience reach, there is.
I’m looking forward to all the tips and tricks this class
will teach me.
As you may have noticed from my lengthy post, I get excited
and fired-up about this particular topic, as I am motivated to learn as much as
possible to get this product sold and our name heard.
Thanks for reading.
Cheers!
JennL.
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