Hello again friends,
You know, there is such a vast variety of social media
platforms, and essentially they are all geared towards personal use, but can be
utilized for any circumstance, if desired. The use of a social media platform
is as unique as the user, despite the intentions of the creators. For example:
Facebook was designed to enhance communication and connections between people –
it was a place for friends to gather and chat for a while, share photos and
experiences. It has become an animal all of its own, and has been used for
countless other reasons; but, despite whatever those reasons may be, the
ultimate desire of users is: reach the largest audience possible and gain the
approval of said audience.
There are platforms that seem to have been originally
designed for personal, even private use, such as Flikr (limited cloud space
specifically intended for photos / videos), and the nearly full-spectrum
opposite, with the widely used Instagram, or Snapchat (unlimited posts,
unlimited friends, unlimited inhibitions). Others include: Everyme, 23Snaps,
Notabli, Next Door, and Yammer, all designed for a more private interaction on
a social network, with limited audiences.
In the world of business, especially online, the larger the audience,
the better, so engaging with highly populated, active media platforms is key to
reaching the most people possible. Using a more private social media platform
for a business may be good to conduct meetings between employees, toss around
ideas in the “workplace” or get opinions of a limited group of people (similar
to a control group) for research or interest gauging, but will likely prove
unsuccessful in making sales or advertising products or services.
Cheers!
JennL.
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