Hi again Friends and Fellow Bloggers,
Again, a quick
reminder of my STUFF:
www.pinterest.com/SharonsCozyPets
www.tumblr.com/SharonsCozyPets
www.LinkedIn.com/in/SharonsCozyPets
www.yelp.com/sharonscozypets
www.tumblr.com/SharonsCozyPets
www.LinkedIn.com/in/SharonsCozyPets
www.yelp.com/sharonscozypets
So, this is a very interesting topic for me, because I truly
feel that Facebook Ads can be hit-or-miss, depending on how they are handled.
You could have the most wonderful product or service in the world, but simply
tossing up an ad (anywhere, really) is not what is going to attract customers,
or sales. There are many ways to go about advertising on all social media
platforms, and Facebook is no stranger to the millions of online yard sale
pages, local business reviews, and the shameless promotion of a product or
service through an acquaintance, friend or family member (which, I admit, I am
totally guilty of) – not to mention all the GoFundMe, Kickstarter, and other
crowd-funding campaigns, and wrapped in icing with groups about… well,
everything. There’s potentially a gazillion contacts to be made, and just as
many to advertise to – so, do we pay Facebook to do the deed?
Well, I think there’s conditions: the first being: a good,
active social network. Let’s take my father’s business, for example: he’s a pet
lover, who attracts other pet lovers, to sell his pet product. Simple, right?
Sure. But, what of all the other interests my father, as a person, has? He
loves guitar, he loves surfing, he loves Donald Trump, he loves politics – most
of this stuff has no place in his business, and therefore he required a persona
to be the “face of the product” – granted, it is still his face, but it’s just one perspective of it.
Okay, with that said, now we have a person that can direct
others to a page with the product – but how will this one person (or persona)
keep their friends if all they do is advertise? Ahh, now it gets a little more
complex. Well, this persona needs friends, and the friends will need a healthy
relationship with this person to continue to be friends and the requires a
level of dedication and attentiveness. This person joins all the clubs, likes
all the pages, comments on your wedding, wishes you a happy birthday, hearts
pictures of your kids, sending prayers through your difficult times and of course – shares tons and tons of animal
related stuff! So, now we’re friends with a pet lover, that has a product –
and after he liked that picture of my kid’s graduation, I’ll remember him when
my neighbor says: “I wish there was something I could put outside with my dog
to keep him warm.” BAM!
Now, with this information, what one can do is engage with
their social outlets and advertise when the opportunity presents itself –
mentions here or there, an attractive photo with the product or displaying the
service, a comment by a friend or family member, or a flat-out, hand-crafted-add.
There’s yard sale sites to no end, and new and interesting ways to reach
unlimited numbers of audience members – and not counting the time and energy
all this takes – it’s technically free. Organic interest, as Facebook likes to
call it.
Then there’s paid interest, which is taking that same
product, creating an advertisement, and having Facebook place it randomly in
people’s newsfeeds to reach large numbers of (specific) audience types. Each
click on the ad doesn’t guarantee a like to your page, a visit to your website
or a sale of your product or service, but it’s a level of branding that reaches
a ton of people and no one can point the finger at you (or your persona) to
call you annoying.
The problem with combining these things is: if you are
running an ad, and doing your own advertising, Facebook will still count the
organic views, clicks and sales you have achieved through your own time an
energy – so, in this case you’re also
paying for your hard work. So, be weary, and pick one or the other at a
time.
Okay, I could literally go on for days about this, so I'll just leave it at that.
Thank you for taking the time to read.
Cheers!
JennL.
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