Hello again Friends and Fellow Bloggers,
A quick reminder of my STUFF:
The world is constantly bombarded with advertisements to subscribe or buy now, and although social media is a no-brainer when it comes
to online marketing, there’s something about being human that attracts an
audience’s attention and appeals to people’s emotions. Adding human interests
to any social media platform in the content gives the company a desirable
quality that sets them apart from the billboards of advertisement on social
media.
It’s nearly impossible to be part of the internet and not
get “pitched at”, and for a simple fee
anyone could eliminate 3rd party advertisements from their favorite
pages, but where does that leave us? People often use social media to discuss
issues that are important to them,
about how they personally think and
feel, and how their place in the
world is working out, the last thing they want to do is have advertisements
tailored around their conversation or search topics, but this is what happens.
If you’re in a business, or in my case a small, family-owned business it’s going
to be challenging to not pitch your product or service to everyone all the
time. As a matter of fact, it took me years to learn this aspect of online
marketing, as it felt like an opportunity wasted when I wasn’t promoting the
product, website or another social media platform we were associated with.
Through the helpfulness of others, a long time observing different internet
success stories, this class, and other written materials, I have learned to
step back from that and show my human side for a bit. To be honest, I only
wanted to test the theory, and gave myself a deadline before I would return to
my “old ways”.
Most importantly, it was this class and our use of Twitter,
that taught me old dogs can learn new tricks, and people (including myself) don’t
respond to sales tactics that are blatantly obvious; it truly is the honest,
thoughtful, and helpful human touch
that attracts attention, ultimately selling products and services.
When does this “not apply”? Well, that’s a tricky question,
because there is little situation where it wouldn’t. When dealing with a
customer (potential or otherwise) it is smart to be always professional, yet
don’t forget that you are also a customer
and there are ways you’d like to be treated. Sometimes, in a business there are
circumstances that require “professional attendance only” – such as dealing
with a customer complaint or informing a customer of specific policy they don’t
agree with (like shipping or returns) whereas if you didn’t follow business
protocol and only relied on emotion, you’d likely be out of business.
Thanks for taking the time to read my post!
Cheers!
JennL.
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