Hello there Friends and fellow Bloggers,
There is an enormous difference between post reach and post
engagement – so much, in fact, you might get disappointed in the engagement
of all the people viewing your material. I know I often wonder why exactly so
many people would view a page without ever engaging with it, until I monitored
my own online activity. Sure, I see lots of stuff online, more than I could
ever imagine, but I don’t feel the need or desire to interact with this information unless it really moves me.
Post Reach is the
data referencing how many people were exposed to your post, whether it be
organically (through your page directly or through your friends) or in paid
advertising (strategically placed adds that cost the page owner a set amount).
Regardless of how many people your post reaches, it does not change the quality
of the post or the interest level of the audience. This information will be
found in post engagement.
Post Engagement is
the data directly referencing a user’s activity on your page. Once exposed, a
viewer has the option to interact with what they see, or disregard it. If they
choose to interact (such as “liking”, “commenting” or “sharing” a post), this
data is registered as viewer post engagement
and is an excellent way for a page owner to determine what types of audiences
are interested in what types of posts you produce.
The importance of knowing this information is to not get
disappointed (although you still will) when you see that your post has reached “X”
number of people, but only has “Y” number of “likes”. This information will
likely never be balanced, but in an ideal social networking world, they will be
close.
The things that determine this information are directly
related to audiences, locations of posts, times of posts, content and quality.
If you post something that no one has interest in, regardless if they notice
your post exists, they will choose not to interact. If you see a pattern of
this type when you post a certain thing, avoid that thing – make modifications
to the way you (the page owner) interacts with the audience for better results.
There are seemingly dozens of ways to monitor this
information and make the best use of it without ever leaving the comfort of
your home. If you are clever and attentive to the data associated to the posts,
you can adjust your content to reach larger audiences and achieve greater
responses. The ultimate goal of facebook
engagement is the contest of “most-likes”, “most-shares”, “most-comments”,
finally leading to most money earned, by whatever means of the business.
My best advice in these circumstances is: try not to be disappointed;
keep your mind open to change; learn and respond to your audiences; and never
give up!
Thanks for taking the time to read my post.
Cheers!
JennL.
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