Hello again friends and fellow Bloggers,
A quick reminder of my STUFF:
It certainly has been a long and strange journey. I initially joined this course with the idea in mind that I know a bit about social media, and social media marketing, so therefore what I learn in this class would be fun and a lovely addition to my file-cabinets of knowledge regarding the subject. Geez, was I ever mistaken. This course is so incredible I have already developed an entire new toolbox of tricks and tips, and the collection keeps getting bigger. It’s far more complex than I could have ever imagined, and because of this new understanding of the digital world, I have been immersed in adjusting my many corners of the internet, for nearly four straight days. I can’t believe how overwhelming this has become, and to think I once believed it would be easy!
So, as we have determined, visual support is often key to
getting and keeping audiences, ultimately leading to the sales of our products
and services, or, in some cases, a viral interest from the public for our entertaining
content. I’m still learning about the trends that are entertaining, and what is
popular to all generations online, but this process is something that will
never end – we just get better at addressing it with practice. Visual media was
something minimally used in my family business, simply because it is very time
consuming and I was unable to manage the time to spend with it. I used programs
like Animoto, that came with attractive templates, and uploaded that
information to youtube, where I would then share it freely. I have learned
(with both this course and another I am taking) it is better to develop
original content, regardless of time, to get a better response from audiences.
It also avoids the chance of copyright infringement, with use of images or
audio content that may be under someone else’s ownership. I have purchased
Wondershare Filmora, and produced (part of) a cute video while processing how
to use all the functions to their fullest potential. It goes without saying a
program is only as helpful as the user’s knowledge of it – similar to
computers. I plan to learn all I can to master this program, then perhaps
graduate to something more complex in the future.
I’m currently flirting with the idea of developing an
animated show, like Simon’s Cat, but I have to start with baby-steps before I
am capable of tackling such an enormous feat.
Baby steps.
There are many businesses online “similar” to mine, in the
essence they produce a great deal of entertaining material which is pet
related, but to be honest, I rarely see anyone that has the same type of material. Very few people
carry the product my family business makes (pet warmers for outdoor animals),
and those folks, although easy to find throughout social media, don’t contribute
much to the field of entertainment. They focus their content straight to the
product, and as I can see how that works, I want my audiences to know I am a real person and this is a real family-owned business – not just a
factory in the city somewhere. Therefore,
I’m trying so hard to make connections and allow my personality and my father’s
endless humor to shine through. Sometimes, I don’t know how these businesses manage
all this activity. Whew.
The proportion of followers to businesses like mine are
desperately different, and although I am still learning about how to achieve
that, I’m starting to see the light. I notice, the more popular a product,
brand or service becomes, the less they must “one-for-one trade” likes or
follows. I’m currently at a 1/6 ratio, as far as I can tell. I wish the numbers
were better than that, but I’m not giving up yet – all good things come to
those who wait, and a digital media explosion certainly doesn’t happen
overnight.
Otherwise, I don’t really have anything to list, per se, as
I mentioned earlier there are businesses that post similar content to me, but
not the same, and the facebook accounts I addressed in one of my previous blog
posts contained all the information I could ever say about them.
Thank you for taking the time to read, and following me on
this journey.
Cheers!
JennL.
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